Become an expert on the 6 vital metrics EVERY marketer needs to know!

We worked hard to create a super quick read for marketers .

While many bosses theoretically understand that a solid marketing team can directly impact your company’s bottom line, 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand. If the majority of executives think marketing programs lack credibility, it simply doesn’t make sense to bombard them with metrics that don’t indicate bottom-line impact.

In our Ebook you'll learn:3dcover

  • The importance of Customer Acquisition Cost (CAC).
  • How Marketing % of Customer Acquisition Cost affects overhead.
  • How the Ratio of Customer Lifetime Value to CAC relates to ROI.
  • Time to Payback CAC and how this metric relates to company profits.
  • How the Marketing Originated Customer % metric shows the ratio of how much new business is driven by marketing efforts.
  • Marketing Influenced Customer % and new customer interaction.

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